The niche: preventing secret and personal-data leaks to AI tools
Any company whose staff or agents send text to outside AI tools.
Why this niche exists now
- Staff paste data into AI tools daily.
- Leaked keys are quickly abused once exposed.
What people use today, and where it falls short
| What teams do today | Where it falls short |
|---|---|
| Policy: 'don't paste secrets' | People forget. |
| Block AI tools | Staff find a way around it. |
What makes LeakGuard different
- Card checksum avoids random-number false alarms.
- Business numbers pass.
How big is the opportunity?
Do not quote market-size statistics on a call. Most published figures are surveys or vendor estimates, and a smart buyer will ask for the source. Size the opportunity per prospect instead, with these questions:
- Do staff or agents send text to outside AI tools?
- Has a key ever leaked?
If the honest answers are "no" or "not yet", they are not a buyer today. Note it and move on; that is good selling, not failure.
Explain the niche in 30 seconds
Any company whose staff or agents send text to outside AI tools.
LeakGuard catches passwords, keys, card numbers and personal data in text before it goes to an outside AI tool.
Practise saying this out loud until you can do it without reading. Then say it in your own words.
Words your buyers use
These are the phrases people in this niche type into search engines and use in posts and job ads. Use them to find prospects (page 3) and to talk their language:
data loss prevention secret scanning PII detection ChatGPT data leak
Sell it together with
Buyers rarely have just one problem. When this product fits, these often fit too:
| Product | Why it goes together |
|---|---|
| Lethal Trifecta Guard | block leak paths |
| Data-Exfiltration Killswitch | volume emergency stop |
| AETHER-33 memory | governed memory |
Rule: open with one product. Mention a second only after the first is agreed.
Next: who buys and where to find them →
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